These excerpts come from a number of Apple product rollout events—the introductions of the iPod, iMac, iPhoto, and the iTunes Music Store.
Featuring photographer Annie Leibovitz, U2’s Bono, director Francis Ford Coppola, musicians Alanis Morrissette, Winton Marsalis, Seal, Steve Harwell from Smashmouth, and Apple Design VP Jony Ive.
These shoots were part of the background for the tale “Steve Jobs: Consuming the Apples” in Showdown at Shinagawa.